Need help? Call us on: +44 (0)207 199 3946




How can I buy wine?

ONLINE: Have a browse on desktop, tablet or mobile, add the wines to your basket, checkout, pick a delivery option and enter payment details.
CALL:+44 (0)20 7016 9820

What does In Bond and Duty Paid mean?

In Bond: Prices shown exclude UK duty and VAT. Payment of duty and VAT is deferred until delivery outside of bond.

Duty Paid: Prices shown include UK duty but exclude VAT. VAT will be added to your invoice but not Duty as this has already been paid.

What does En Primeur mean?

Buying wine “en primeur” refers to the process of buying wine before it is bottled and released to the market. This principally applies to the best wines from Bordeaux, Burgundy and The Rhône. The wine is generally shipped to the UK in the year or two after purchase.

Delivery and return:

What if my destination is outside of the U.K.?

We work with a number of transportation companies and we are therefore able to deliver the wines anywhere in the world. If you select the ‘other destination’ option when checking-out, and input your delivery address, one of our team members will reach out to you with a quote for delivery.

How do I update my delivery address, billing address or order?

No problems, just contact us on or call us on +44(0)20 7016 9820, mentioning your reference order and we will make sure to do all the necessary adjustments.

Can I return the wines?

Yes we have a 14-day return policy in which you are able to return your order. However, the goods have to be in the exact same condition as you have received them. You will be charged a return shipment fee.

Does someone need to be home to sign for my wines?

Yes, the delivery carrier will require a signature from an adult 18 years of age or older in order to make the delivery.


Can I store my wines with you?

Yes and we recommend storing your wine with Vinotèque, London City Bond. This is where we store all our wines as well. It is a bonded warehouse, which defers Duty and VAT until released out of bond. If you decide to resell your wines in-bond you will never have to pay Duty and VAT on your purchase. Vinotèque has a state of the art temperature and humidity control and you can get your wines delivered anywhere in the UK within several days. We can help you set-up an account there.

For more information, visit our page on: Cellar Management

What will it cost to store my wine?

Wines stored through Cru Wine Limited on our Vinothèque Account will have the following per case charge accrued monthly.

Charges are applied for each 30-day period and are exclusive of VAT.

Cru Wine Limited offers its clients the first 30-day period at no charge.

The first 30-day period will start when the land is physically landed in the bonded cellar and as such available for delivery.

You will be notified by Cru Wine Limited when your wines have landed and the first 30-day period has begun, alternatively you can view the current location of your wines in your online account (please contact your account manager for information on how to get access).

Our tariffs for storage:

Bottle Size (cl)



















































For this fee, you will:

  • Be allocated a key account manager
  • Obtain full insurance vs. replacement value and professional storage
  • Receive private invitations to our events throughout Europe

How can I see the list of my stored wines?

We will send you a goods-in certificate of the wines under your name at our warehouse. You can also request pictures and condition reports for £10 per case.

We also have a new portfolio service on request for our clients where they can see their stock and value on their own platform.

Selling your wine:

I want to sell my wine. What can I do?

Our team of experts can value your cellar and advise on which of your wines are best to be held and which are best to be sold.

Please contact Rostislav Petrov or Gregory Swartberg on or for more information.

What is the selling process?

There are 3 ways of selling your wine through Cru Wine:

  • We may decide to purchase wine directly from you
  • Broker your wines to our international network of private and professional buyers
  • Under certain circumstances, we may feel it to be in the best interest for our client to auction the wines with a reputable auction house

Please click here for more information about selling or broking your wine through Cru Wine.

Wine Investment:

Why invest in wine?


As it has been proven, wine investments are consistently outperforming traditional investments such as stocks/shares and commodities with higher returns. Wine as an investment has traditionally been associated with low levels of risk and stable returns thanks to its unique characteristics as an asset.


The handful of Bordeaux and Burgundy estates (which are considered investment grade wines) produce wine in relatively small quantities, which ultimately limits supply every harvest and diminishes as a consequence of consumption. Demand on the other hand, particularly for attractive estates, tends to outstrip supply. This increasing demand from traditional wine consumers such as Europe and the US and increasingly from emerging markets such as the BRICs inflicts price pressure over time.


The other unique characteristic of fine wine as an asset is its quality improvement with age. When these wines reach maturity and approach optimum drinking, they become more desirable and therefore more valuable. Additionally, although most wine investors enjoy high returns on investments, there always remain the possibility of drinking your own stock as the odds are slim that you would have been able to purchase wine at a price as attractive as a wine investment company (while storing it in optimum environment).

How long do I need to wait to see the returns?

Wine investment is a typically medium to long term investment and optimal timing is 3-5 years. Production of the wines from single vintage is limited to a certain number of bottles. In a given period the wine being drunk which means reduces availability and increases demand which pushes prices up.

Do I have to pay taxes on the wine when creating my portfolio?

Because the wine is being kept in “duty free” cellars, there is no wine duty or VAT to be paid on the wine at the time of the purchase.

Can I take delivery of my wine that was purchased as part of the portfolio?

Yes, wine can be delivered to your home and is subject to duty and VAT (based on the invoice price)

How can I follow the current value of my portfolio?

We will provide you with online portfolio which you can access 24/7 for up-to-date valuations of all assets.

What is the amount required to build a wine portfolio?

We advise starting with £10,000. Main fine wine regions can be included in this range to achieve balanced and diversified portfolio for the best performance.

Where is my wine being stored?

All the wine is kept in the professional storage facilities of London City Bond, the oldest and the most established warehousing company specialising in fine wine storage.

How do I sell my portfolio?

We would sell the wine on your behalf using number of different roots to the market and it typically takes between 4-12 weeks to do so.

What kind of fees I have to pay for the service?

Our fee structure is designed to allow our clients to generate strong returns straight away, with low entry fees, and a performance-related exit fee (most wine companies will charge for selling your wine whether it has gained in value or not). The cost of insurance, storage and full management of your portfolio is covered by us.

We advise to contact us for a tailor-made proposal.

Our terms and conditions are available upon request, please send an email to