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"Making collecting transparent, effortless and available to all."

Here at Cru Wine, we believe fine wine is for everyone.

For too long, fine wine was seen as a mysterious market, one that was only tangible to an elite few. As a young company, we wanted to challenge this and redefine how someone can both access and learn about fine wine. So, we set out to do things differently.

Our journey began in 2013 when our founder Gregory Swartberg established Cru Wine with a vision to cultivate and enrich the fine wine buying, collecting and drinking experience through a straight-forward platform.

Now comprising of a team of sommeliers, engineers, financial advisors and more, over the past 10 years, we’ve built a platform where we wish to pass on our vast knowledge to our clients. We have created a space which gives you the ability to navigate the market, plus make informed decisions on your fine wine investment and collecting journey.

Since our first day we have prioritised our digital offering, ensuring we use the best technology to make your fine wine collecting experience as seamless and transparent as possible.

Our mission is to combine our teams’ knowledge and our state-of-the-art technology to create a straightforward and engaging platform where fine wine is transparent, effortless, and available to all.

Image of marking stone with Champagne written along the top within a vineyard

Our History

Our journey began in 2013 when our founder Gregory Swartberg established Cru Wine with a vision to cultivate and enrich the fine wine buying, collecting and drinking experience through a straight-forward platform.

Meet The Team

Our talented team of sommeliers, financial advisors, buyers, marketeers, operations experts and more are knowledgeable and greatly passionate about all things fine wine.

Our Services

We’re here to make your fine wine collecting experience as effortless as possible. Discovering fine wine is an exciting journey, and we take the time to understand your tastes, preferences and needs.

News

We love to share our knowledge and expertise with our clients – get the latest here on our insider reports, market analysis and regional guides.

Careers

Our mission is to make fine wine accessible to all, and our fab team make this possible. We’re always on the look out for great people.

Contact Us

We’d love to hear from you! Whether you’re interested in fine wine investment, wines for sale or our services, we’re ready to answer your questions.

Cru Wine Ltd.

Registered company 08579498. Cru Wine Limited, 109 Hammersmith Road, London, United Kingdom, W14 0QH. VAT Number: GB180547111. All rights reserved.