"Making collecting transparent, effortless and available to all."

Here at Cru Wine, we believe fine wine is for everyone.

For too long, fine wine was seen as a mysterious market, one that was only tangible to an elite few. As a young company, we wanted to challenge this and redefine how someone can both access and learn about fine wine. So, we set out to do things differently.

Our journey began in 2013 when our founder Gregory Swartberg established Cru Wine with a vision to cultivate and enrich the fine wine buying, collecting and drinking experience through a straight-forward platform.

Now comprising of a team of sommeliers, engineers, financial advisors and more, over the past 10 years, we’ve built a platform where we wish to pass on our vast knowledge to our clients. We have created a space which gives you the ability to navigate the market, plus make informed decisions on your fine wine investment and collecting journey.

Since our first day we have prioritised our digital offering, ensuring we use the best technology to make your fine wine collecting experience as seamless and transparent as possible.

Our mission is to combine our teams’ knowledge and our state-of-the-art technology to create a straightforward and engaging platform where fine wine is transparent, effortless, and available to all.