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Email: info@cru-wine.com

Wine Performance & Passion

Cru Wine is a Queen’s Award-winning business, founded in 2013 and headquartered in London, with offices in Bordeaux and Hong Kong. We aim to offer our clients the ability to buy, sell, and learn about fine wine & rare spirits in the most transparent and user-friendly way. Our great team of experts and our state-of-the-art platform serves our clients from over 30 different countries.

By offering fine wine & rare spirits at a competitive price with a modern approach we have been able to grow significantly over the last several years, with a recognition by the Financial Times as being part of the top 1000 fastest growing companies both in 2019 and 2020.

Wine is a passion for our clients and a huge source of enjoyment for them. We share this passion, and regularly share exclusive insight about the latest developments in the industry. Through the relationships we have built in the wine industry, our clients also benefit from exclusive events, incredible wine tastings and field trips to the best vineyards in Europe.

Follow us on social media, and feel free to get in touch with one of our members below.

À votre santé!

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The Team

GREGORY SWARTBERG

Founder & CEO

Gregory is a wine lover and grew up in the Provence, home of the famous Rosé: Côtes-de-Provence. He has a background in entrepreneurship and corporate strategy. He received a Master’s degree in Management from the CASS Business School with distinction.

Favourite wine: Château Mouton Rothschild

Contact: g.swartberg@cru-wine.com

VINCENT CLARKE

Head of Private Clients & Digital Sales

After serving in the British Army with the Scots Guards, Vincent followed his heart and made the transition to the wine trade. By working with some of the top merchants in London, he has gained vast experience in the world of Fine Wine, dealing with collectors, investors, and the trade. He has a preference for Bordeaux, Champagne, and the wines of Piedmont, but believes there is always a perfect wine for every occasion.

Favourite wine: Château Haut-Brion, Krug, Bruno Giacosa

Contact: v.clarke@cru-wine.com

ADAM WILKINSON

Head of Operations & Insight

Adam is passionate about utilising data and technology to increase intelligence and improve operational efficiency. His early career saw him helping a championship-winning Formula 1 Team decide on the best Race Strategies, before plying his trade in the big data industries of Logistics and Telecoms. He has now made the jump into the world of Fine Wine, with a keen interest on automated digital sales.

Favourite wine: Needs more data

Contact: a.wilkinson@cru-wine.com

ROSTI PETROV

Head of Investment

From the shop floor of Harrods wine department to working with some of the largest wine merchants in the UK, Rosti has over 12 years of experience working in the fine wine trade. Passionate about Piedmont, Burgundy and Champagne, Rosti can often be seen traveling to Italy over the weekend or supporting his local rugby team Saracens.

Favourite wine: 1959 Henriot Enchanteleurs (from Magnum)

Contact: r.petrov@cru-wine.com

CATRIONA KAY DipWSET

Senior Private Client Account Manager

Catriona has had a passion for fine wine from a young age through the influence of her Scottish father’s work on the Auld Alliance and the fine wines of her mother’s native Portugal. After completing her Master of Arts in Spanish and Portuguese at Edinburgh University, she has worked across multiple industries including live sports and TV presenting and excels in client facing positions. Catriona has completed her WSET Diploma and may attempt to become a Master of Wine one day. As an avid football fan, she loves nothing more than watching her beloved Benfica in Lisbon, before heading to the family home in Nazaré to practice her surfing (South beach only!)

Favourite wines: Bollinger, DuMol, Château Mouton Rothschild, Zind Humbrecht, Graham’s Port.

Contact: c.kay@cru-wine.com

ALEX WELLER

Sales Manager

After studying international trade and global markets at university, Alex joined one of London’s largest fine wine merchants. While looking after clients all around the globe, he quickly developed a passion for the wines of the Cote d’Or. Outside the office Alex can often be found on a bike, in a kitchen or studying maps of Vosne Romanee.

Favourite wine: Chambolle Musigny Les Amoureuses

Contact: a.weller@cru-wine.com

MATHILDE DELATTRE

Fine Wine Buyer

Mathilde has recently finished her studies in Bordeaux and joined our team in January 2019. In Bordeaux, she had the opportunity to taste and visit its best wines which has given her an in-depth understanding of the region. Furthermore, she comes from a family of wine lovers and has a real appetite for everything that surrounds wine. In her eyes, wine is a symbol of art, closely linked to the concept of conviviality and sharing.

Favourite wine: Château Lafleur

Contact: m.delattre@cru-wine.com

HELENA MURR

Office Manager & PA to CEO

Since completing her full diploma of Sciences Po in France, Helena ventured to Iraq on an aid mission and spent a year in Hong Kong studying design. She now keeps our office running smoothly and assists clients in any of her five languages.

Her favourite wines are obviously the rosés from her native Provence, but she has a passion for finding small producers who emphasise an ecological aspect to their viticulture.

Contact: h.murr@cru-wine.com

ENZO GENDREAU

Digital Sales Manager

Enzo is our most recent addition and will be in charge of developing Cru Wine Limited’s digital sales. Curious about wine since about 8 years old, he gained his experience through working for wine merchants both in Bordeaux and London.

His favourites wines include Les Carmes Haut-Brion, Lafleur and Château Rayas for reds and Domaine de Chevalier, Coche-Dury and Richard Leroy for whites.

Contact: e.gendreau@cru-wine.com

JOSHUA SHEARMAN

Logistics & Customer Success Manager

Joshua joins the team after having recently completed the WSET Level 3 Award in Wine. His focus will be on logistics and delivering operational efficiency to ensure the best service is provided to our customers. His favourite wine region is the Loire Valley, with its amazing history, castles and of course it’s wonderful Sancerre, Muscadet, and Pouilly-Fumé wines.

Contact: j.shearman@cru-wine.com

BEATRIX MESZAROS

Senior Marketing Manager

Beatrix joined the team in 2021 from Hungary, where she built up and exited her social media marketing agency after 9 years of successful operation. She has a Bachelor’s degree in International marketing and 15 years of digital marketing and business management expertise. She is leading the marketing activities at Cru Wine Limited with huge passion for gastronomy and wines.

Contact: b.meszaros@cru-wine.com

JENNIFER FORD

Portfolio Manager

After 12 years in finance, Jen made the switch from equity investing to wine investing, having completed WSET Level 3. Her passion for fine wine grew as she sought out wine destinations in her travels, from the Old World gems in Bordeaux and Tuscany to the New World vineyards in Napa and Stellenbosch. Her favourite athletic achievement has been completing the Marathon du Medoc, rehydrating with wines from the likes of Chateau Latour and Chateau Mouton Rothschild.

Favourite wine: Tuscans were my first love, Blanc de Noirs were a game changer

Contact: j.ford@cru-wine.com

SAYAKO SPEAKMAN

Operations Associate

Sayako joined the team recently and she is about to graduate with a Bachelor’s degree in Wine and Spirits at the INSEEC in Bordeaux. She has three years of experience working in Chateaux with wine. She is currently living in the Bordeaux region. She particularly likes the wines of Burgundy, Bordeaux and Italy.

Her favourite wines are the Meursault-Charmes and Pommard Domaine Cyrot Buthiau, Chateau Pavie.

Contact: s.speakman@cru-wine.com

MAXIME THIEFFRY

Operations Associate

Despite graduating at the end of the year with a Master’s degree in finance, I have always had a great interest in wine, mostly due to my family who have worked in the industry for four generations. After passing the WSET Award in Wine Level 2, I joined the Cru Wine’s operations team with the ambition to gain knowledge and build my path for a career in the wine and spirits industry.

Contact: m.thieffry@cru-wine.com

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