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Our History

Cru Wine is a passionate team of fine wine specialists who enrich the wine buying, collecting and drinking experience for wine lovers around the world.

Our company was founded in London in 2013 by fine wine enthusiasts Gregory Swartberg and Kristiaan Nooitgedagt, who found it hard to find a company who offered access to the world’s greatest wine with a 21st century touch. As such, Cru Wine was born, with the aim to offer clients an opportunity to buy and collect wine with a modern and open-minded approach.

We aim to offer our clients the ability to buy, sell, and learn about fine wine & rare spirits in the most transparent and user-friendly way, with a huge focus on creating a personalised experience and establishing a long-term relationship with each individual client.

By offering fine wines & rare spirits with this approach we have been able to grow significantly over the past several years. Our great team of experts and our state-of-the-art platform were honoured to receive a Queen’s Award for Enterprise for International Trade in 2020 and were recognised in the prestigious Financial Times list of Europe’s Fastest-Growing Companies in 2023 for the fourth year in a row.

Wine is a passion for our clients and a huge source of enjoyment for them. We share this passion, and regularly share exclusive insight about the latest developments in the industry. Through the relationships we have built in the wine industry, our clients also benefit from exclusive events, incredible wine tastings and field trips to the best vineyards in Europe.

We are proud of what we have achieved so far, and we look forward to continually improving our service and digital experience of our clients, our exclusive products and helping our clients discover new and exciting wines.

À votre santé!

Some of our achievements

Cru Wine Ltd.

Registered company 08579498. Cru Wine Limited, 109 Hammersmith Road, London, United Kingdom, W14 0QH. VAT Number: GB180547111. All rights reserved.