Cru Wine was founded in London in 2013 by wine passionates Gregory Swartberg and Kristiaan Nooitgedagt. Kristiaan and Gregory both love to buy and collect wine but they found it hard to find a company who offered access to the world’s greatest wine with a 21st century touch. And as such they decided to create Cru Wine, with the aim to offer private clients an opportunity to buy and collect wine with a modern approach.

After spending a year building the company and developing relationships with suppliers, Cru Wine went out to offer its services in June 2014 which is when the company had its first transaction and customer.

Since that date, Cru Wine has gone from strength to strength, and continues to invest in its systems and internal software’s to offer its clients the best possible experience in this magnificent industry.

Cru Wine is now a Queen’s Award-winning business headquartered in London and with an office in Bordeaux. We are a team of 15 worldwide and we serve our clients who are now based in more than 30 different countries.

Wine is a passion for our clients and a huge source of enjoyment for them. We share this passion, and regularly share exclusive insight about the latest developments in the industry. Through the relationships we have built in the wine industry, our clients also benefit from exclusive events, incredible wine tastings and field trips to the best vineyards in Europe.

Follow us on social media, and feel free to get in touch with one of our members.

À votre santé!


Create the most engaging platform for exchange among all the wine enthusiasts around the world.


Cultivate and enrich the wine buying, collecting, and drinking experience.


Customer commitment, Community, Impact-driven, Forward-thinking, Passionate, Integrity, Teamwork.

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