CRU WINE TEAM
HEAD OF OPERATIONS & INSIGHT
Adam joined the Cru Team in March 2020 (right at the start of the COVID pandemic) after previous data analytics roles across the sports, logistics & telecoms industries. His focus is on building & improving Cru’s systems and processes to ultimately make Cru the best place for people to interact around Fine Wine. Although Adam holds his WSET 2, his knowledge is more based on the operational/business aspects of wine including how to get our wines across borders and the array of challenges thrown up by Brexit. Adam is our go-to genius guru who fixes everything. Oxymoronically, whilst being surrounded by the finest wines in the world day in day out, Adam has now chosen the sober life so reaches for the Schloer to get his grape juice fix. Having completed his first Ironman in 2023, Adam is by far the most all-round impressive person at Cru.