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Invest in fine wine with our trusted advisors and tailored portfolio management. We’ll set you up securely – then you can enjoy the benefits of your collection. Click the button below to learn how to invest in fine wine and uncork a wealth of opportunity.

Why invest in wine with Cru Wine?

At Cru Wine, our approach to wine investment takes your objectives into account right from the beginning. We strive to build a unique, diversified portfolio for every client – using market data to find maximum return opportunities – while fostering an exceptional investment experience along the way. Whether you are an amateur collector looking to get more serious or are a new investor seeking to get started, our mission is to deliver exceptional investment experience, focused on generating strong, long-term performance that can play an valuable role in diversifying your investment portfolio. 

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Premium wine access and knowledge

Our long-standing relationships with producers, merchants and suppliers enable us to obtain the best wines for your investment. Also, our team of in-house experts – from savvy wine buyers to senior portfolio managers – will pinpoint exactly the right strategy for you and your goals.

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Secure wine storage and digital portfolio management

We have a two-fold approach to portfolio security, both physical and digital. Firstly, we offer bonded wine storage at our state-of-the-art storage facilities with precise temperature, light and vibration control. Secondly, we have a secure online platform where you can review your portfolio – along with the latest market data on its investment value – at the touch of a button.

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Delivering strong returns on your investment

We pride ourselves on our personalised portfolio management service. With our industry connections and experienced investment team, we have delivered in recent years an average of 11.8% annualised gross returns. Wine is famously a long-term investment, but we aim to move swiftly – empowering you to get more for your money in a shorter period of time.


The key benefits of investing in fine wine:

Solid Returns:
In the last 10 years, fine wine has seen a growth of 137% and the market has returned 7.3% on average per annum.

Asset Backed Investment:
Fine wine has an inherent, physical value, which can act as a safe haven for investors during periods of economic uncertainty.

Low Risk & Stable Returns:
Low historical volatility helps de risk the overall investment portfolio and, with a stable return profile, improve risk adjusted returns.

Low Correlation to Traditional Assets:
Which means wine can provide protection in market downturns.

Tax Efficiency:
Wine is considered a wasting asset, generally qualifying for exemption from Capital Gains Tax in the UK.

Ever Growing Demand:
A finite supply of fine wine drives pricing on the secondary market and creates a compelling investment opportunity.

What our clients say...

"From initial contact through to becoming a new client, the experience provided by Cru Wine has been excellent. It's impressive to see how Matt approaches wine from both the angles of a sophisticated financial investor and as a wine lover and collector. Can't wait to see the portfolio grow in time and start delivering returns, I'm confident the wines selected will do well and that I'll learn a lot along the journey!"
Trusted customer | May 2023

"Excellent account managers who are helpful and knowledgeable, brilliant communications and efficient service for buying, transferring and bringing me first to market offers."
Rachyeta | Jan 2024

"I have been using Cru Wine for over four years now. What's compelled me to write this review is the consistent, responsive, professional and genuine customer service received from a number of their employees during this time. In any changing, and growing, industry you search for those you can trust. From what I can see is they're listening to customers and, quite honestly, putting the customer first."
FF | June 2023


Ready to start investing in premium wines and diversifying your portfolio? Book a call with one of our experts, we would love to help you on your wine investment journey. 

Download our Guide to Fine Wine Investment for an overview of the process of investing in fine wine, with everything you’ll need to know to get started on your first wine investment.

Cru Wine Ltd.

Registered company 08579498. Cru Wine Limited, 109 Hammersmith Road, London, United Kingdom, W14 0QH. VAT Number: GB180547111. All rights reserved.